22 Apr
Dubai: Zabeel Feed, founded in 1985 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, is launching Zabeel Pets, a new ready-to-eat pet food brand, at Pet World Arabia 2025. The brand marks an expansion from its equine roots into the pet care sector, bringing high-end nutrition, accessories, and smart pet tech to the region.
“Zabeel Pets is a forward-thinking brand dedicated to pet well-being,” said Al Ali, highlighting its focus on premium products that “enhance the lives of pets.”
Held from April 19–20 at the Dubai International Convention and Exhibition Centre, Pet World Arabia will host 160+ exhibitors from 25 countries. The event reflects the MENA region’s booming pet sector, projected to hit $7.3 billion by 2033, according to IMARC.
“The launch of Zabeel Pets reinforces the region’s growing pet industry,” noted Nadhal Mohamed of Al Fajer Information and Services. Rising pet humanisation and demand for specialty foods are key growth drivers, especially in the GCC.
This year’s show will also feature a grooming competition, a vet ophthalmology seminar, and pet fashion shows.
AUTHOR’S BIO
ARSH BHARDWAJ
I am passionate about language, storytelling and the human urge to connect Having paid close attention to marketing and branding as a craft for some time, I'm eager as ever to indulge my passion for prose.